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Top 10 Reasons Why You Must Do Video Internet Marketing!
Video Internet Marketing Sucks
Video Internet Marketing Sucks
Every expert in the Digital
Marketing World is on the Social Media bandwagon. In most 2012 Internet
Marketing predictions the talk was Social Media engagement, analysis, likes,
followers, campaigns etc... I’M TIRED OF IT!
Shhhhh… The best kept secret that we
talk about but do not implement is video.
Quick Video Numbers
- 83.5 percent of the U.S. Internet audience viewed online video.
- 80% of U.S. online video users have watched an advertisement in an online video
- 52% took action after watching video
- 28% looked for more information
- 19% clicked a banner ad that accompanied the video
- 16% took action something as a result of the ad
- 56% prefer that the advertisement is related to
the video content
Are You Kidding Me! 52% took
action after watching video and we are spending our days trying to get 100
more Twitter followers or begging someone for a Facebook like. I am not
saying stop the presses on Social Media but as they say on ESPN ‘Come On Man.”
Top 10 Reasons Why You Must Do Video Internet Marketing:
- People respond more to videos. They are more appreciative of what they can actually
hear and see, after all, instead of what they can only read.
- Videos instantly give your brand a lot of credibility. Videos carry with them a sense of professionalism
that's quite difficult to match in the digital world.
- Videos can easily be delivered to a wide market. They're not like newsletters that require the contact
details of your leads beforehand.
- Videos can actually become viral ever so easily. Just launch one compelling and
engaging video and you'll be surprised by the sheer amount of traffic it
will generate for your website.
- Videos are more efficient sales tools than any other
digital mediums. You can clearly and
efficiently convey whatever you want to share. Videos provide visual and
auditory mediums that you can manipulate to present your ideas in the most
efficient way possible. Must Have Call To Action
- Videos are known to be highly effective for casual
online users who are quite hesitant
when it comes to offers on the Internet. Since videos pack more
credibility when compared to other mediums, they are more capable of
winning the segment of a market that is generally considered hard-to-get.
- Videos allow a lot of liberty for creative expression. You are not limited to certain styles, manners, or
rules. Your imagination can run free and create the most memorable and
exciting package your viewers are sure to appreciate and enjoy.
- Despite the high demand for videos these days, they
are still considered unique and special presentation formats that are sure
to entice people to "tune in" to whatever you want to
share through
- Video can be posted
on multiple sources: blogs, microblogs, videos (Not Just YouTube),
Social Media (Facebook, Pinetrest,), Slideshow etc…
- Video sites are searched to find information on product or services. Users understand that in almost every industry someone has an informative, explanatory or introductory video.
Video Search
Video website search has increased over 85% in the past 3 years. Users from every demographic increasingly use video search to find product from cars to real estate to airplanes. Watching video on a potential product or services is a powerful tool in helping users gain a better understanding of the product or service. In addition the video helps in their buying decision. It is paramount for every company to have a strong video presence.
Video website search has increased over 85% in the past 3 years. Users from every demographic increasingly use video search to find product from cars to real estate to airplanes. Watching video on a potential product or services is a powerful tool in helping users gain a better understanding of the product or service. In addition the video helps in their buying decision. It is paramount for every company to have a strong video presence.
Video Search Engine Optimization
(VSEO)
Optimizing your video for the top search engines Google, Yahoo and MSN helps users find you better in video search. Likewise video websites (YouTube, DailyMotion, Yahoo) have their own search engines. A strong VSEO strategy for search engines and video websites is crucial to gaining views.
Optimizing your video for the top search engines Google, Yahoo and MSN helps users find you better in video search. Likewise video websites (YouTube, DailyMotion, Yahoo) have their own search engines. A strong VSEO strategy for search engines and video websites is crucial to gaining views.
If you are ranked in the top 10 for
a keyword and your website and video come up you double your chance of gaining
a customer and you increase your brand recognition. VSEO is a
must for companies and helps with organic keyword ranking in Google, Yahoo and
MSN.
Video, Images, Slideshows,
Powerpoints
You cannot have images, slideshows, Powerpoints sitting on your desktop. Convert Power Points and slideshows to video. With images create a slideshow and again convert to video.
You cannot have images, slideshows, Powerpoints sitting on your desktop. Convert Power Points and slideshows to video. With images create a slideshow and again convert to video.
Proactive
You have to be proactive and create videos and market them.
You have to be proactive and create videos and market them.
When I am in the gym guys will watch
a video on their phone on how they should workout. I see everyday businessmen
at lunch on their laptop watching webinars. I saw a mother on her iPad watching
a video on how to buy a stroller. People are not going to wait for you to
put your video up they are already watching.
Once you have created a video post
your video on the Internet where people are. Let users find your video where
they search, communicate, engage and interact. Making your key videos available
to users leads to traffic, lead generation, branding, thought leadership,
credibility, trust and increased Internet Visibility.
Sources: comScore
Feel free to contact me Trent Partridge if you need any help with
Video Internet Marketing at trent(@)10Edge.com
http://10edge.com/
Video Internet Marketing at trent(@)10Edge.com
http://10edge.com/
Video Internet Marketing
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